The Estate ran an advertisement in the Guardian just before Christmas. It outlined that the post holder would develop, deliver and drive, with the Chief Executive and the Management Team, a comprehensive and cost-effective communications strategy which enhances the reputation and protects ‘the brand’ of the Charity.  This strategy is to communicate effectively with all local stakeholders. This is a welcome move and it was pleasing to see that the first item on the list of stakeholders was ‘residents’.